Conference Call On Google Talk
audio transcription product marketing for YouTube and Google
Timothy Clark is a senior marketing executive at a company in Los Angeles that sells consumer electronics, the company was in the process of introducing three new products, for which Timothy was commissioned to prepare a draft planning the marketing of new products.
The company faces a slowdown in the economy, jumped the advertising budget sales campaign by 50% to Timothy in the past had always planned marketing campaigns in a very grand and extravagant fashion, but for the moment found a solution on how to plan advertising campaigns with a small budget.
As a first step, three different means of advertising were elected, the first was through the press, the second was through brochures mailed to a list of enterprise customers, and the last was to prepare cuts Video of new products, but still undecided by means of video features the promotion, the TV was out of the question of cost.
The first two media campaign underway quickly, Timothy normal circumstances may have chosen the television cuts video but at the moment with a change of scenery, that option seemed unattainable. As an experiment Timothy decided to use the Internet for the use of video clippings marketing.
Soon it was decided to promote products through YouTube and Google Video, an SEO expert who was consulted advises Timothy to consider changing the comment in the video cuts, to include as many keywords as possible, audio, video function, which has made a transcription company was contracted to prepare a complete audio transcript of the video function.
As soon as the audio transcript was Ready, Timothy cuts New video on YouTube and Google Video, made sure to set the audio transcript of the entire video clippings, three days after publication of video cuts, the company received many queries by telephone and email, Timothy was surprised and excited by the response.
The audio transcript was the key that did the trick, along with speech keywords in the video, the transcript that was posted along with video clippings was indexed by search engine Google, the keywords of the product if the video presentation of an advantage of the search engine, online shoppers after watch the video and cuts highlights of the products, responded in kind.
Rather than print media or brochures that were sent customers, the campaign of YouTube and Google was able to sell twice as many units of products that the other two means of advertising the company had chosen to the campaign.
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